Users can scroll through the feed infinitely to discover what their friends & their favorite brands have posted as well as content from the other users, influencers and public accounts.Īs with any feed, this feed too is ruled by an algorithm that displays content not only from your WeChat contact or the WeChat Official / WeChat Video Account you follow but also from the rest of WeChat, depending on your behavior on the app. ![]() A WeChat Official Account article link, if anyĪ video feed on WeChat Channels looks similar to the type of feed on other popular short-video Chinese apps like Douyin (Tik Tok as it’s known internationally – see what’s the difference between TikTok and Douyin) or Kuaishou.Other info that can be added to the post is: It’s a new feature inside WeChat that allows users, influencers, and brands to create short format videos (or carousel, up to 9 pictures) and distribute them on their feed. Introduction to WeChat Channel What are WeChat Channels? This new touchpoint can potentially be a great convergence of opportunities, especially since the short video market is on a steep rise.Īs of mid-2022, WeChat Channels have approximately 450 million Monthly Active Users, it’s a 50% growth since the last year and we can only see Tencent investing more and adding new functions as they have already announced at Weixin Class PRO – an annual conference for WeChat creators. ![]() It is targeted towards content creators, brands, businesses and individuals who want to reach out to a new (or existing) audience beyond their circle of WeChat followers. WeChat has developed a new dedicated space for video content, similar to Instagram Reels.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |